Make It PowerfulĪnother great press release headline tip is to write an authoritative headline. The short length allows users to add their comments to your headline before sharing the press release with their followers. Shorter headlines are also easier to share on social media sites like Twitter and Facebook. This will make your text look and perform better in search engines which can attract more readers. So try to convey your press release message in a headline that has fewer than 100 characters. Additionally, search engines cut headings off after one hundred characters due to formatting. Readers get bored by long and rambling headlines. The first tip for writing a press release headline is to make it short and sweet. Read on for our top tips on how to write a press release headline that gets you the largest amount of readership. So a successful press release headline will have a headline that communicates your intended message while enticing people to read the rest of the article. One of the best ways to get attention is to write a riveting press release headline.Ĩ0 percent of people read headlines but only 20 percent continue to read the whole article. With so much content released daily, your press release must be captivating to get a journalist’s attention. But most of them don’t get picked up by the media and very few are read by the intended audience.īefore a media outlet decides to publish a press release, they analyze it to see if it will interest their readers. ![]() ![]() There are hundreds of press releases released daily. Home » PR Fuel » How to Write an Eye-Catching Press Release HeadlineĪ press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media.
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